About Us


Why We Do What We Do

We’re on a mission to help you do more of what you love and less of what you don’t. Here’s the good news: You’ve found the place where brides and beauty pros connect in a fun, easy, seriously-effective-sorta way. How? By creating the first and only experience of its kind designed specifically for the beauty community; because at the end of the day, you’re at the heart of everything we do. With the power of Do in your pocket, you can spend more time living your life, not managing it.


Meet the Founder


Lauren Kinton

Founder, CEO

I'm Lauren Kinton, a serial entrepreneur, devoted mama, loving wife, and passionate hairstylist. My journey began with a cosmetology license, followed by an MS in Business Management from Merrimack College. After years of styling and salon ownership, the need for a streamlined wedding beauty platform sparked my mission.

Recognizing the industry's gap, I founded The Opal Society + Do, driven by a commitment to innovation. Today, my team and I provide tools to reclaim time and rediscover joy in wedding beauty planning. With unwavering support from my husband, Mike, and our little one, Tripp, I'm on a journey to embrace life's beauty and empower others.

Join me in this transformative experience — the best is yet to come!

Our Brand Values

The values that power everything we do


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